THE COMMERCIAL THAT STARTED IT ALL





WEBSITE BEFORE SUNGLASSES WENT ON SALE



WEBSITE AFTER SUNGLASSES WENT ON SALE



EBAY PAGE



Part of the larger The Truth About Tony Campaign, semi-finalists for three Cannes Cyber Lions.

"Hello?! ESTRADA!" Most celebrity endorsements are totally unconvincing or inappropriate. So when Tony Stewart endorsed the WHOPPER®, he advised other celebs to only endorse things they love.

ESTRADA shades were so popular, we produced and auctioned off a set number of glasses each day—with closing bids over $100. At the end of the week-long auction, a total of $4,103.84 was raised for Burger King’s® charity, the Have It Your Way Foundation (a non-profit organization that helps needy communities in areas where Burger King® operates).

[ Unfortunately, this is site is no longer online ]

..............

Credits
Interactive Designer | Kelly Wengert
Interactive Copywriter | Ryan Raab
Photographer | Eric LaFleur

Client | Burger King
Company | Crispin Porter + Bogusky