PIJO
FACEBOOK FAN PAGE
FACEBOOK APPLICATION
PIJO Is Here
The Steakhouse Caesar is a particularly posh burger from Burger King®. The grana padano cheese on it is so posh, we theorized that Spanish snobs (or “pijos,” as they’re called in Spain) may start using “grana padano” as slang for “cool.” Pijus Máximus is a Facebook application in search of the biggest pijo in all of Spain. The application allows users to nominate their snobby friends, other pijos and get some Pijo Pointers from our exhaustive guide.
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Credits
Interactive Designer | My Role
Copywriter | Ryan Raab
Illustrator | Alberto Cerriteño
Client | Burger King, Spain
Company | Crispin Porter + Bogusky
FACEBOOK APPLICATION
The Steakhouse Caesar is a particularly posh burger from Burger King®. The grana padano cheese on it is so posh, we theorized that Spanish snobs (or “pijos,” as they’re called in Spain) may start using “grana padano” as slang for “cool.” Pijus Máximus is a Facebook application in search of the biggest pijo in all of Spain. The application allows users to nominate their snobby friends, other pijos and get some Pijo Pointers from our exhaustive guide.
..............
Credits
Interactive Designer | My Role
Copywriter | Ryan Raab
Illustrator | Alberto Cerriteño
Client | Burger King, Spain
Company | Crispin Porter + Bogusky