May 2012, I was brought on to create the first ever desktop experience for Target Style. My role was lead Designer creating original designs for desktop, email, Facebook and Twitter experiences through February 2013.
Target Style is an elevated sub-brand of Target focused exclusively on fashion. It's massive in scope, with an agressive timeline. New content and designs go live every 25 days.
Estrada Sunglasses is an Easter egg that I volunteered to create. I was heavily involved with this project and worked as the UX Designer, Art Director + Designer.
Initially designed as a faux website for a faux product, soon transformed into a real e-commerce experience.
As demand grew to purchase the sunglasses, Burger King® decided to produced and sell a limited quantity. Using Ebay, a set number of glasses were auctioned off each day—with closing bids over $100. At the end of the week-long auction, a total of $4,103.84 was raised for Burger King’s® charity, the Have It Your Way Foundation. Unfortunately, ESTRADA Sunglasses were only available for a limited time.
My role was the lead Designer, working directly with the Sr. Art Director.
Facebook application that allows users to mix and match Merona fashions to create a great-looking outfit. Users can also further customize their look by choosing a category and using the Style Tips. Once an outfit is created and submitted, users can share with friends, have their outfits be voted on, as well as buy the outfit they've created. Unfortunately, this particular Facebook application is no longer live.
My role was the lead Designer creating original designs. As well as working directly with the Senior Art Director and Senior Copywriter.
Website custom tailored for the holiday shopper. As the lead designer I worked closely with the Sr. Art Director and transformed sketches into fully functional design. Unfortunately, the holidays aren't year round so, this site is no longer live.
My role was to design supporting pages, as well as design production.
The Steakhouse Caesar is a particularly posh burger from Burger King®. The grana padano cheese is also very posh, we theorized that Spanish snobs (or “pijos,” as they’re called in Spain) may start using “grana padano” as slang for “cool.”
Pijus Máximus is a Facebook fan page and application in search of the biggest pijo in all of Spain. The application allows users to nominate their snobby friends, other pijos and get some Pijo Pointers from our exhaustive guide. Unfortunately, the Spain could only handle so much Pijo.
My role was working directly with the Senior Designer to design supporting pages, as well as design production.
Microsite to provide the latest updates on prospective tax legislation. Anything tending to do with taxes can become a bit overwhelming. This Information was broken down into very visual and straight forward digestive bites. With a step by step experience to find tax information specific to each user.